BRAND LICENSING SERVICES

How does a children's character brand, a car brand or the latest TV series get onto products from clothes
and food to toys and electronics, or collaborate with well-known brands in the fashion world?
Welcome to the world of licensing: an industry that saw global sales revenues from licensed
merchandise and services grow to $341 billion in 2022, an increase of 8% from 2021.*
We can help your brand or IP be part of this success story.

What is Licensing?

A brand owner grants a third party (manufacturer, well-known consumer brand or retailer) the rights to design, manufacture, market and sell a product using the brand’s logo, creative assets and other IP in exchange for a royalty per unit of product sold.

Services Offered

• Brand & IP Evaluation

• Brand, Product & Territory Strategy

• Trademark & Contract Template Advice

• Contract Negotiation

• Creative & Style Guide Development

• Product Approvals Oversight

• Marketing & PR Support

How We Can Help

Whether you are looking to start a licensing programme or optimise your existing licensing business, we offer a range of services to help you on this journey. We work as part of your team to support your objectives, outline best practice and connect you with collaborative partners to build new markets, audiences and revenue.